We’ll be right back.
Keeping viewers tuned in is important for all forms of media. When it comes to websites and online articles, longer visits increase the chances of a visitor making a purchase, clicking on an ad or taking another desired action (signing up for an email list, contacting you, or coming back again for another article).
Although most content creators don’t think of what they are writing in the same manner of a television show needing to keep viewers attention through a commercial break, more attention should be concentrated on after-click engagement. We put a lot of time and care into crafting titles and marketing articles on Twitter and Facebook, but what about making sure those who click on our pieces of content don’t immediately click off?
For the introduction to the Clicking Off Content series, I started with Why We’re Clicking. In the second part of the series, I highlighted the reasons we bounce off of an article, which is leaving within the first 30 seconds. Before tomorrow’s finale of how to make bounce-proof content, we’ll take a look at how to get viewers to stay on your page.
Ways to Get Them to Stay
- Beat the 10-Second Window with Value
Offer value right up front and engage them from the start. Don’t worry as much about hiding the 'secret sauce' until the end because you might not have an audience left to read it. My attempt at television phrases to begin the article and the image at the top were both aimed at getting you interested enough to give me another 10 seconds (I’m giving myself a pat on the back right now).
- Pictures & Design
- Relevant Information
- Short Messages
Recommended reads: Easy Ways to Keep Visitors on Your Website, 6 Tips to Reduce Bounce Rate And Keep People Engaged On Your Website