Bounces can’t be completely avoided, but they can minimized, which is what we will conclude with in the fourth part of the series.
In the first part of this series, we dug into what makes us click on an ad, article, video, or another form of content. In this section, we’ll focus on the reasons we leave a page or article within the first 30 seconds.
What Makes Us Bounce
- Title/Content Disconnect
- Bias Point of View
- Outside Influences
- Slow to Load
- Unexpected Content
- Unexpected Source
[Infographic] What Makes Someone Leave a Website?
Please join me tomorrow for What Makes Us Stay: Clicking Off Content Part 3.
Interested in Why I’m Publishing 365 Times in 2015? Read the first post of 2015 here! Want to be a part of the series? Share topic ideas or volunteer for an interview in the comments below.
Michael Luchies is the Founder of TrepRep, Director of Content Programming forPursuit, Interview Editor for Under30CEO, Entrepreneurship Lecturer at Illinois State University, TEW 2 contributor, and writer of all things entrepreneurship. Connect with Michael on Google+, LinkedIn, Facebook and Twitter.