The definition of ghostwriting should make any entrepreneur shutter with fear. As entrepreneurs, we rely on ourselves and very few others to determine the success of our business. It’s hard to give up even the smallest task, so why would we ever let someone else write an article, blog post, or especially a book under the name we’ve worked hard to build a reputation on?
We know that for our business to grow we need the help of others, but that doesn’t make it much easier to give up control or allow others to take on important tasks. For me, even giving my wife the keys to my Facebook fan page was a nerve-racking experience, and there’s no one I trust more than her.
How Ghostwriting Works
When writing with an entrepreneur, the goal is to get their voice and expertise out to their target market with the help and experience of the writer. Every writer has a different process when ghostwriting based on what works for them, their experience in the field they’re writing about, and their own signature style. What’s consistent is that the writer knows or should know, that their style has to work well with the entrepreneur and be able to project the voice of that person. If there is a disconnect between the writer and their client, the personal brand of the entrepreneur and their business brand could suffer.
Why You Should Always Have a Writer
When speaking with entrepreneur and travel expert Tammy Levent, she said that she always keeps at least 2-3 writers on her staff at all times. They serve as her secret weapon in an extremely competitive industry. As an author and television personality, her brand is extremely valuable to her business, but she knows she can’t do it all on her own. She’s used strategic partnerships in many aspects of her businesses and has never gone into debt to start a business. One of the ways she provides value to her writers is by referring them to other entrepreneurs and industry professionals.
Just as an assistant helps you stay organized and get more done throughout each day, a writer will help you develop and create content, which is a vital aspect of most marketing efforts. Most of the entrepreneurs I write with are far too busy to create and manage a content plan and create all of their content without any help. I have a virtual assistant because I have a hard time scheduling every hour of my day -- my clients have me to help them write powerful and relevant articles so they can focus on other important tasks.
- Define Target Market
- Discover Strengths and Weaknesses
- Goal Setting
- Create Topic Idea List
- Create Strategy & Content
Want to see how TrepRep could help your business? Setup a free strategy call with no strings attached. Have additional questions about ghostwriting? Ask in the comment section below.
Michael Luchies is the Founder ofTrepRep, Director of Content Programming for Pursuit, Interview Editor for Under30CEO, Entrepreneurship Lecturer at ISU, TEW 2 contributor, and writer of all things entrepreneurship.
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