People connect with other people. The more you can be yourself while blogging for your business, the better the chances that you will connect with the people reading what you’re writing. And developing a connection with someone can turn them from a stranger into a raving fan who is more than happy to buy whatever it is you’re selling. But you have to sell them on you first.
Regardless of what you’re writing a blog post about, you need to insert little bits of yourself throughout. This is easier said than done, but with a little practice, you’ll be sprinkling bits of yourself in everything you write, and what you write will be more powerful because of it. Here are a few tips for being yourself while writing blog posts.
- Share a Personal Story
If you don’t have a personal story or personal experience with the topic you’re writing about, you either need to be really good at research and find other ways to connect with your audience, or pick a different topic to write about. The easiest way to insert yourself in a blog post is by sharing an example or telling a story connecting you with the topic you’re writing about. Not only will the reader learn something about you, they will also gain trust in your knowledge of the subject.
- Admit Something
As long as what you’re admitting to doesn’t strip away the interest or trust of the reader, like a paramedic admitting they cheated on their exam and have no clue how to give you CPR, feel free to admit something. The more personal, the better.
- Insert a Footer
Your blog posts need to be about your reader, but that doesn’t mean you can’t add information about yourself. Add a footer to your posts (or a bio line at the beginning) that give a few sentences of background and a link or two for people to learn more about you.
- Add a Picture or Video
- Offer them Something Personal
Michael Luchies is a writer for entrepreneurs. He is the Founder of content marketing agency TrepRep, Communications Manager for After School, Entrepreneur Magazine Contributor, Content Advisor for Mavidea, Copywriter for Propllr, Skillshare teacher, and TEDxNormal alum. Connect with Michael on Google+, LinkedIn, Facebook andTwitter.