Instead of trying to fight back and bucking the trend, use it to your advantage. After all, there are a lot of benefits of effectively branding yourself. Branding can help you build a network, create leads, land a job, and even improve and inspire others. It can be time consuming, but there are small steps you can take that are worth the time invested. Take an hour or two out of your day and complete these five personal branding steps to help refresh your brand and promote what you have to offer to the world.
- Beef-up your Email Signature
- Find an Event to Attend or Speak at
To fully capitalize on an event, don’t just settle for sitting in the back of the room. Attending an event is an investment and something you should take seriously. Find every opportunity to get involved and meet as many people as humanly possible. Be genuine, and follow up shortly after the event with each person you met.
Tip: If you don’t know where to start looking, check Eventbrite or another event website that will show you upcoming events. Even if you’re too late to speak at one of the listed events, you can reach out to the organizers to see what they are looking for in regards to future events.
Super Bonus Tip: One of the most brilliant strategies I’ve ever seen in action was executed by Jenna Atkinson. While on her way to an event I helped organize in Orlando, she took time on the plane to handwrite notes to each speaker she wanted to network with and gave them to the concierge to deliver when they checked in to the hotel. Several of the event’s VIPs approached me asking for an introduction to her just because of this simple but clever strategy.
- Email an Update
- Update All of your Profiles
Make sure to securely track all of your accounts and password so when you change positions or achieve something noteworthy, you can update each profile easily without spending hours hitting the “forgot password?” button.
- Post on LinkedIn
If you’re not sure on a first topic to write about, imagine you were to give a speech tomorrow about something you’re passionate about that relates to your career or business. Then, imagine all of the people in the audience at your speech are your target market – who you want to reach through your writing. Write down a draft title and several key-points, and then spend thirty minutes writing as much as you can about each point. If you have too much content or fluff after this intense writing session, consider breaking up the piece into several articles. If you are looking for information on how to get started as a writer, feel free to reach out to me, or visit theWriter’s Digest Writing for Beginners section for great tips and help on getting started.
What are you waiting for? Get started! If you need help or an additional push, email me at Michael@TrepRep.com.
Michael Luchies is the Founder of TrepRep, Director of Content Programming forPursuit, Interview Editor for Under30CEO, Entrepreneurship Lecturer at Illinois State University, TEW 2 contributor, and writer of all things entrepreneurship. Connect with Michael on Google+, LinkedIn, Facebook and Twitter.
Interested in Why I’m Publishing 365 Times in 2015? Read the first post of 2015 here! Want to be a part of my series? Share topic ideas or volunteer for an interview in the comments below.